New Tourism Memorandum of Understanding

Published on 11 March 2020

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Pyrenees Shire Council is proud to announce it has teamed up with the City of Ballarat to promote visitation and grow the tourism economy.

The two councils will work together on promoting the natural assets and the fine food and wine the Pyrenees has to offer.

Pyrenees Shire Council CEO Jim Nolan and City of Ballarat CEO Justine Linley have signed a Memorandum of Understanding.

“It is a collaboration between a great city and a great region and will see more tourists visit our area,” Mr Nolan said.

“The City of Ballarat has 100,000 people right on our doorstep. These people and the growing Melbourne population are an obvious market for the region,” he said.

The Memorandum will mean potential opportunities to collaborate in marketing the region, event management and develop a destination management plan.

“The City of Ballarat and the Pyrenees are complementary and this new partnership will provide benefits to both,” Mr Nolan said.
Council will start the first collaborative marketing event this autumn, encouraging weekend visits to the Pyrenees.

This campaign includes radio, social media, print advertising and will promote food and wine offerings, major events and Mount Cole State Forest.

Mr Nolan said Council would contribute financially to projects which best suited the Pyrenees.

“Previously Council was a member of Visit Ballarat and made an annual financial contribution to the Tourism Board, whereas this way we can allocate budget to specifc projects which are tailored for our region,” he said.

The Memorandum will cover the next 12 months.

 City of Ballarat CEO Justine Linley and Pyrenees Shire Council CEO Jim Nolan signing the memorandum.