Tourism Event Sponsorship

A crowd of people watch a street performer with hoops

This category supports the development and growth of new and existing tourism events that deliver vibrant, high-quality resident and visitor experiences and contribute to Pyrenees Shire’s visitor economy.

  • Up to $5,000
  • Contribution Ration 2:1

Eligible events must demonstrate their ability to attract visitors from outside Pyrenees Shire. Applications should demonstrate how the event will showcase Pyrenees Shire, increase visitation and visitor spending, support local businesses, celebrate local culture and identity and, where appropriate, encourage overnight stays and longer visitor stays.

Eligible events may include festivals, open days, exhibitions, concerts, regional sporting events, markets and community celebrations that attract visitors from outside the municipality.

Council recognises the increasing safety, compliance, accessibility and volunteer requirements associated with delivering community events. Applications are encouraged to identify opportunities that strengthen organisational capability while improving the visitor experience and supporting the event’s sustainable growth.

This may include initiatives that:

  • Introduce new experiences, activations or programming that give visitors a reason to attend, stay longer or return to Pyrenees Shire
  • Improve event accessibility and inclusivity
  • Strengthen event safety, risk management and legislative requirement compliance
  • Build volunteer and organisational capability
  • Invest in reusable equipment or infrastructure that improves future event quality, safety and sustainability.

Examples of eligible initiatives may include traffic management training, reusable traffic management equipment and signage, first aid training, barriers, marquees, accessibility improvements, visitor information and new activations or programming that increase visitation and economic benefit.

Applicants should demonstrate how the proposed initiative will contribute to the event's tourism outcomes rather than simply meeting routine event operating costs.

Sponsorship recognition

Successful applicants are expected to acknowledge Council's support through appropriate recognition, which may include acknowledgement in printed and electronic promotional materials, Council logo use and, where appropriate, opportunities for the Mayor or Councillors to participate in official duties.

Multi-year sponsorship

Multiyear sponsorship may be considered where funding stability beyond one year is necessary to achieve a sustainable tourism outcome.

Applicants seeking multiyear sponsorship must demonstrate:

  • A clear and measurable opportunity to increase visitation from outside Pyrenees Shire
  • Demonstrated or reasonably forecast economic benefit to the local visitor economy
  • Why multiyear funding is necessary to achieve the proposed outcome
  • Clear outcomes and milestones for each year of funding
  • A pathway towards greater financial self-sufficiency and reduced Council funding reliance.

Multiyear requests must be discussed with Council's Events Officer before submission, with the justification for multiyear funding clearly outlined in the application.

Please review the Program Guidelines and speak to a council officer about your application before submission.

Program Guidelines(PDF, 824KB)

Applications can be completed online. 

Apply here

Contact the Event Officer on 1300 797 363 if you need any further information or support.

Whilst making application for funding, if successful, funding is conditional on completing an Event Application Form and successfully obtaining all relevant permits. Funds cannot be released until this process is complete. More information:pyrenees.vic.gov.au/Work-Invest/Planning-your-event

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